Strategic Value of Sales Enablement
SiriusDecisions points out in a recent blog post that sales enablement is moving from an ancillary set of activities within marketing to a more strategic nature . We would go further and say that a well thought through and implemented sales enablement strategy, for both the short and long term, provides the missing link to achieving increased customer satisfaction, market differentiation, and increased revenue. And, when viewed in the longer term, provides a mechanism to also achieve increased employee satisfaction, progression, development...
read moreThe Game Has Changed For Sales & Marketing
The game has changed for sales and marketing, especially in the B2B environment. Sales enablement is becoming a more strategic discipline to help businesses ensure their sales teams have the right information, at the right time to be able to have valuable and meaningful conversations with customers and prospects. In the simplest term, being prepared, knowledgeable and able to provide solutions to each complex customer need. This can be a complex task with increasingly complex problems requiring elegant, timely and cost effective...
read moreiDeclare – The Sales Enablement, Marketing and Communications Blog Released
Welcome to iDeclare – the Sales Enablement, Marketing and Communications blog. iDeclare is intended to share our experiences from working with a broad range of organisations from around the world across sales enablement, marketing and communications. We’ll share with you how effective sales enablement and communications brings together sales, marketing, PR, product marketing, solutions marketing, human resources, sales operations and corporate objectives to deliver a customer ready and motivated organisation. We very much look...
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