Marketing and Sales Enablement in Action – Video Release

Posted on Feb 9, 2011 in iDeclare Blog | 0 comments

In our last post, Strategic Value of Sales Enablement, we mentioned that we’d be talking about some of the ways the Sales Enablement Content and Communications Model could be creatively implemented to create motivation and momentum.

We believe it is important to ensure a fully integrated approach which makes the best use of appropriate communications channels – both on and offline – with the key factor always being content.

It is becoming increasingly clear for all aspects Marketing, delivering content in the right way, at the right time and in the right place is critical for success – whether it is for external or internal customers.

So, rather than write about ways of delivering Sales Enablement content, we thought we’d run the video and let it tell this part of the story!

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Delivering Sales Enablement Content

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A content-driven Sales Enablement approach provides a platform which can be continually reinforced, shared, and updated though online social platforms ensuring that the right information is available at the right time for the sales force to use with their customers. Providing an agile, inteactive and relevant solution.

When creatively designed, incorporating corporate, product, process, solution, vertical and skills enablement, this element of sales enablement solution delivery can be extremely powerful in bringing the team, of whatever size, together.

Adding a competitive and fun element to the tactic also goes a long way to creating a groundswell with the organisation too! Combining this with meaningful and relevant customer-driven content becomes a powerful tool to ensuring the sales team are empowered and well prepared in order to deliver real value to their customers and differentiate the company in a very crowded market.

In our experience, adopting an integrated approach to content delivery has led to increased adoption of Sales Enablement programs for the long term and empowers the Sales organisation.

Having a well enabled, motivated and empowered Sales organisation is only one part of the story though.

The rapidly evolving marketplace requires Marketing adopt a content-driven approach to reaching both existing and new customers. This is turn means that Marketing needs to continually adapt and be increasingly more agile because of the disruption that the technologically empowered customer is causing the traditional Marketing planning, execution and measurement cycles!

We’ll talk more about this soon.

We’d like to hear your views or answer your questions. Please feel free to comment below or contact us.

Click here to read a Sales Enablement Case Study.

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