What’s Important to Buyers & How it Continues to Affect Sales & Marketing?

While I have been talking with companies and clients over the last few months I have found that many organisations of all sizes seem to have been struggling to fully get to grip with the real meaning of the plethora of messages around social marketing, SEO, SEM, PPC, social media monitoring, email marketing strategies, blogging, landing pages, web analytics and so on. In fact, how marketing is being compelled to radically evolve to meet the needs today’s buyers. In an ever-increasingly complex world, buyers are using technology to...

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