Right Content at The Right Time. Digital Rules OK? Or Does It?

I recently met with a number of people while working on new client opportunities. I met the head of EMEA for a leading SaaS project and portfolio management vendor, the head of private equity at an investment company, the principal of a B2B sales training company and the head of education business strategy at a global software company. Each meeting had a very different emphasis in terms of our open agendas and we discussed hugely varying subject areas from creating value propositions, content and communications, sales enablement, customer...

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