Protecting the Future by Giving – Client Interview
A recent interview with Roger Whorrod, Chairman of The Oxalis Group discusses how investing in young talent is helping to protect the future of high tech engineering. They say you can’t put an old head on young shoulders, but if education is a means of differentiating ourselves for the purposes of fulfilment and growth, then how best can an ‘old head’ transfer the knowledge, skill and experience built up over a lifetime? This sentiment is very close to the heart of the Oxalis Group’s Chairman, Roger Whorrod. Roger’s an interesting character with a tonne of experience in engineering and electronics as well as starting, building and successfully selling engineering businesses.
read moreIntegrated Communications & Messaging – Proving Your Claim
In an ‘always on’ world of communication, marketing and sales functions are presented with a plethora of communications vehicles, systems, practices and processes as a means to identify, gain and retain their customers’ attention and business. Determining the best approach requires a solid understanding of and insight into current market trends and customer needs. So often companies fall into the trap of believing their own hype without taking the time to consider its relevance and value to potential or existing customers.
read moreRight Content at The Right Time. Digital Rules OK? Or Does It?
I recently met with a number of people while working on new client opportunities. I met the head of EMEA for a leading SaaS project and portfolio management vendor, the head of private equity at an investment company, the principal of a B2B sales training company and the head of education business strategy at a global software company. Each meeting had a very different emphasis in terms of our open agendas and we discussed hugely varying subject areas from creating value propositions, content and communications, sales enablement, customer...
read moreWhat’s Important to Buyers & How it Continues to Affect Sales & Marketing?
While I have been talking with companies and clients over the last few months I have found that many organisations of all sizes seem to have been struggling to fully get to grip with the real meaning of the plethora of messages around social marketing, SEO, SEM, PPC, social media monitoring, email marketing strategies, blogging, landing pages, web analytics and so on. In fact, how marketing is being compelled to radically evolve to meet the needs today’s buyers. In an ever-increasingly complex world, buyers are using technology to...
read moreMarketing and Sales Enablement in Action – Video Release
In our last post, Strategic Value of Sales Enablement, we mentioned that we’d be talking about some of the ways the Sales Enablement Content and Communications Model could be creatively implemented to create motivation and momentum. We believe it is important to ensure a fully integrated approach which makes the best use of appropriate communications channels – both on and offline – with the key factor always being content. It is becoming increasingly clear for all aspects Marketing, delivering content in the right way, at...
read moreStrategic Value of Sales Enablement
SiriusDecisions points out in a recent blog post that sales enablement is moving from an ancillary set of activities within marketing to a more strategic nature . We would go further and say that a well thought through and implemented sales enablement strategy, for both the short and long term, provides the missing link to achieving increased customer satisfaction, market differentiation, and increased revenue. And, when viewed in the longer term, provides a mechanism to also achieve increased employee satisfaction, progression, development...
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