Community Building
In concert with offline marketing methodologies, Declare uses online marketing techniques - the Web and e-Mail marketing – as demand generation, self-fulfilment and community building engines.
Unlike static marketing or sales databases, online communities are dynamic and require regular communication in order to respond to and service their constantly changing needs.
The beauty of digital communication is that it makes the building and management of a community more affordable, accurate and timely than traditional direct response campaigns. Why waste money communicating with thousands of unqualified suspects when you could be directly communicating with a smaller group of highly qualified prospects or customers?
Think... Before You Click... Before You Send...
Embarking on a community building strategy is not for the faint hearted. We encourage our clients to adopt a long-term rather than short-term, project-driven approach.
Not only does it take time to build a community that directly meets your target market criteria, but, by opening up your propositions to direct, digital communication, you will find yourself under pressure to quickly respond to the needs of your community.
Many organisations will extol the virtues of how to build a community through acquisition campaigns – few understand how to continuously service its needs. Whether your community consists of 10s, 100s or 1000s of contacts, if you're not prepared to invest in continuous marketing to service their needs, your competition will – and, as you will find, to your cost.
For more information please complete our information request form by clicking here and we will contact you directly.