Demand Generation

Integrated demand generation is both a science and an art. It draws on systems, processes and analytics as well as creativity, imagination and originality.

The needs of technology buyers needs are complex, demanding and sophisticated. To meet these needs demand generation needs to permeate throughout the DNA of marketing, sales and service.  To lock out competition and sustain differentiation, demand for a company’s products or services needs to be created at every stage of both the buying process and the customer lifecycle.  In this regard demand generation is both cyclical and continuous.

Demand Generation Process

Through our integrated Demand Generation services, we help B2B technology vendors at both a strategic and tactical level by:

  • Devising and implementing integrated demand generation strategies
  • Developing and building targeted inbound and outbound campaigns and programmes that align to the key stages of the customer buying process

We help to increase awareness and interest for our clients’ products or services and turn this into measurable results.  We help to ensure leads are generated, pipelines filled and deals closed.

Areas covered by our services:

  • Defining target markets, audiences, customer segments, buyer personas – the marketable audience
  • Analysing existing contact data, identifying external data sources
  • Ensuring internal systems and processes are adopted and adding value to marketing and sales
  • Determining the appropriate marketing mix across both digital and offline methodologies
  • Ensuring marketing and sales are aligned with structured processes that are understood by both functions
  • Determining and assessing relevant value propositions, promotions and calls to action
  • Mapping customer needs and buying behaviour to targeted programmes
  • Using digital marketing techniques to ensure prospects and customers can find you
  • Developing & producing relevant, meaningful content to support lead generation, nurturing and customer reference campaigns
  • Developing and implementing campaigns
  • Establishing and gaining agreement for metrics and dashboards
  • Testing and refining campaigns
  • Measuring and monitoring results generated from campaigns
  • Providing feedback, insights and areas for improvement
  • Project and programme management

We deliver these services by working alongside our client’s resources or by introducing specialists from our own professional network.

Our reputation is built on getting to the heart of our clients’ business and achieving results – on time and within budget.

Discover how we can help you.