Sales Enablement

Sales enablement provides the vital connection between a company’s business strategy and how it executes in the field. Great sales enablement overcomes the challenges of converting business strategies and marketing messages to meet the individual needs of customer-facing teams.  In so doing, sales productivity in terms of sales efficiency and effectiveness is improved.

Extensive experience devising and implementing sales enablement programmes for the world’s largest B2B software vendors has taught us that a managed approach is required in order to equip customer-facing employees and partners with the ability to engage in valuable customer interactions consistently and systematically at each stage of the customer’s buying cycle.

Declare offers a managed approach to sales enablement delivered through a combination of consulting, programme development and implementation services.  We call this approach MASTERS.

A Managed Approach to Delivering Sales Enablement for B2B Technology Vendors
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MASTERS is built on the premise that sales enablement is a continuous process that needs to cover each element of the Sales Enablement Content Model in order to be effective.

We are recognised for delivering engaging, high-impact sales enablement strategies and programmes that include continuous reinforcement and internal accreditation.

With industry expertise in both sales and marketing, we work with our clients to:

  • Assess sales ability to meet buyers’ needs and expectations
  • Align sales enablement to business strategies and sales priorities
  • Integrate sales enablement with Go-to-Market strategies
  • Align marketing activities and output to sales needs
  • Assess current marketing and sales resources, content and tools
  • Develop new or re-purposed content
  • Review the impact and relevance of messaging, value propositions and marketing communications
  • Evaluate current marketing and sales processes and operations
  • Devise, deliver and manage sales enablement processes and programmes
  • Improve sales access to knowledge and information to sell effectively
  • Ensure sales methodologies, processes and systems are consistently adopted and applied
  • Co-ordinate and optimise relationships with specialist 3rd parties
  • Enhance sales team communications using integrated, digital communications methodologies and techniques
  • Drive and rollout a consistent, managed approach to sales enablement underpinned by best practices

Through our sales enablement services, communications expertise and knowledge of the B2B technology sector, we help our clients to deliver a higher level of service to their customers consistently across all customer-facing teams.

Our reputation is built on getting to the heart of our clients’ business and achieving results – on time and within budget.