What’s The Relevance Of Go To Market Strategy And Planning In A Social World?
What's The Relevance Of Go To Market Strategy And Planning In A Social World? It's interesting when looking at how a Go to Market (GTM) strategy or plan can be perceived. Sometimes, a GTM can be thought of as just too much work which just takes too long.
read moreSales Enablement Content Model – Graphic
Taken from our post Strategic Value of Sales Enablement, this graphic hopefully simplifies the process of building out a sales enablement programme.
read moreContent Marketing Framework
We believe in linking together all aspects of content marketing under a simple content marketing framework covering blogs, twitter accounts, LinkedIn company pages & status updates and news releases through to microsites, eBooks, white papers, videos and downloads. Not only does this give you clarity and a forward looking content schedule, but also provides an easy to manage template to measure performance and achievements made by applying simple back-end analytics to each segment of the content marketing framework.
read moreProtecting the Future by Giving – Client Interview
A recent interview with Roger Whorrod, Chairman of The Oxalis Group discusses how investing in young talent is helping to protect the future of high tech engineering. They say you can’t put an old head on young shoulders, but if education is a means of differentiating ourselves for the purposes of fulfilment and growth, then how best can an ‘old head’ transfer the knowledge, skill and experience built up over a lifetime? This sentiment is very close to the heart of the Oxalis Group’s Chairman, Roger Whorrod. Roger’s an interesting character with a tonne of experience in engineering and electronics as well as starting, building and successfully selling engineering businesses.
read moreIntegrated Communications & Messaging – Proving Your Claim
In an ‘always on’ world of communication, marketing and sales functions are presented with a plethora of communications vehicles, systems, practices and processes as a means to identify, gain and retain their customers’ attention and business. Determining the best approach requires a solid understanding of and insight into current market trends and customer needs. So often companies fall into the trap of believing their own hype without taking the time to consider its relevance and value to potential or existing customers.
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