Marketing & Business Consultants to B2B Technology Companies

About Us

Who We Are

Declare is a highly experienced marketing and business consulting company founded in 1997. We specialise in working with b2b technology companies from global brands to emerging startups and mid-sized organisations.

Brands

Our Clients

We’ve worked with many of the world’s largest technology brands through to some of the most innovative start-ups and mid-sized organisations. We’re really proud to have had and continue to have the opportunity of working with each and every one of our clients.

Capabilities

What We Offer

Corporate Strategy

Supporting senior executives in analysing strategic opportunities, determining best routes forward, and implementing agreed plans.

Sales Optimisation

Declare brings in-depth experience working with direct and indirect sales teams coupled with deep understanding of customer buying behaviours to sales optimisation.

Marketing Performance

Working with business and marketing leaders to enhance marketing performance, acquire new customers, enter new markets, sustain customer loyalty and improve marketing ROI.

Go to Market Strategy & Planning

Assisting organisations to develop and implement go to market plans and strategies to increase market share, enter new markets and launch new offerings in complex B2B technology markets.

Product Strategy

Product roadmaps, customer needs, business value delivered, competitive points of differentiation, pricing structures and models, profit potential, channels to market, value propositions, and alignment to corporate strategy are all aspects for consideration when we develop product strategies.

Value Proposition Development

Specialists in helping organisations to develop evidence-based value propositions in order to increase revenues, reduce the cost of sales and marketing and to differentiate themselves in their markets.

Testimonials

Client Perspectives

To support a major worldwide product launch, I needed to build a sales enablement program for around 400 sales and technical people in the UK. Declare developed a program that was well received by both the leadership team and the staff. Due to its success, Declare went on to deliver the program across EMEA covering more than 1,000 sales people in 46 countries.

Declare are professional business consultants with a great track record of transformational success from their time in the IT industry. If you are looking for fresh ideas to re-energise your business, getting the most from your staff, with clear focus and goals, Declare will help you achieve this.

Declare's deep understanding of how to design and implement an integrated marketing campaign strategy into the overall sales process produced outstanding results for my teams across EMEA significantly increasing both pipeline and market awareness.

Professional, creative and pragmatic, Declare consistently provide incredibly insightful, practical solutions and always keep business goals in clear focus. Their unique ability to break down complex concepts enabled the entire team to benefit from their structured approach and expert knowledge.

The sales enablement programme Declare devised and delivered is one of the best this company has seen - not an easy task for such a diverse, multi-national company.

I led a team working with Declare to launch a new, cloud-based service in Europe. I was thoroughly impressed by both the depth of strategic contribution and precise execution.

I worked with Declare on a global marketing transformation project spanning multiple lines of business across 20+ countries for a Fortune 500 technology company. Declare's intimate knowledge of software marketing in Europe was especially helpful in designing the new, multi-line marketing organisation.

We are proud to include the world’s leading technology vendors in our client portfolio. Feel free to contact us to discuss our work in more detail or to determine how we may be of help to you and your company.