About Us


Declare are a specialist team of IT industry professionals providing marketing, sales enablement and customer engagement services to B2B technology vendors. To help you understand more about us, here’s our story ….

Declare Communications Ltd was founded in 1997 by Don Fernandez and Clarissa Roberts (now Fernandez!).  Back then the world of B2B technology marketing and sales was changing fast.  The Internet, CRM systems, and e-mail were really starting to have an impact on how companies were re-thinking their marketing and sales approaches.

At that time, we were both working for the same company, a US-based software multi-national; Don headed up New Business Development in EMEA and Clarissa led EMEA marketing and communications.  We worked with a range of external vendors and agencies; PR, advertising, direct marketing, design & production, sales training, channel development.

To help us meet the changing needs of our customers we needed to take the company’s sales and marketing efforts on to the next level. We needed to find a company that understood and focused on how the very technology we were marketing and selling was radically changing the way companies were managing their operations and conducting business with their customers. We knew we needed a company with expertise in integrated digital marketing, sales enablement and communications in the B2B technology sector – but we just couldn’t find one!

In short, we couldn’t find the unique blend of business acumen, technology marketing and sales expertise we were looking for from a single source.  So, we set one up.  And that’s how Declare was founded.

The acceleration of change in B2B technology marketing and sales continues at a pace.  In marketing terms it’s all about content, reach, communities, interaction and engagement.  In sales terms it’s all about knowledge, service, solutions and relationships.  In business terms it’s all about value.

Bringing it all together is an incredibly exciting area of business to be part of.  One that requires a deep understanding of the B2B technology sector. One that requires continually evolving expertise and proven best practice in strategic business areas including:

  • Marketing performance and sales effectiveness
  • Go to market planning & implementation
  • Sales and business development
  • Business operations, systems & processes
  • Buyer behaviours, industry trends, customer intelligence

These are the areas of expertise we bring to our clients.  Expertise built up in an industry that constantly subjects itself to change.  Expertise that helps our clients to stay at the forefront of the markets they serve.

Our reputation is built on getting to the heart of our clients’ business and achieving results – on time and within budget.

Discover how we can help you.


“Declare are professional business leaders with a great track record of transformational success from their time in the IT industry. If you are looking for fresh ideas to re-energise your business, getting the most from your staff, with clear focus and goals, Declare are a company who can help you achieve this.”

Microsoft Corporation