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Technology Industry Specialists

Declare is an established business consulting firm serving B2B technology companies. Since 1997, we have provided objective advice, consulting services and programmes to help companies drive revenue by aligning product, sales and marketing teams directly to the needs of customers. Driven by a steadfast commitment to our clients, we deliver fresh insights and innovative approaches to improve sales and marketing performance.

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For Business, Product, Marketing & Sales Leaders

Declare’s strength lies in defining and implementing customer-focused product, marketing and sales strategies. We listen to our clients’ needs and draw on best practices, techniques and expertise to appropriately investigate, analyse and interpret issues before presenting recommendations and delivering solutions. But we don't stop there. We continue to work with our clients to implement strategies against agreed action plans and monitor outcomes.

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Core Capabilities

Corporate Strategy

Declare supports senior executives in analysing strategic opportunities, determining best routes forward, and implementing agreed plans. 

Product Strategy

Product roadmaps, customer needs, business value delivered, competitive points of differentiation, pricing structures and models, profit potential, channels to market, value propositions, and alignment to corporate strategy are all aspects for consideration when we develop product strategies.  

Value Proposition Development

Declare specialises in helping organisations to develop evidence-based value propositions in order to increase revenues, reduce the cost of sales and marketing and to differentiate themselves in their markets. 

Go to Market Strategy & Planning

Declare helps organisations to develop and implement go to market plans and strategies to increase market share, enter new markets and launch new offerings in complex B2B technology markets.  

Sales Optimisation

Declare brings in-depth experience working with direct and indirect sales teams coupled with deep understanding of customer buying behaviours to sales optimisation. 

Marketing Performance

Declare works with business and marketing leaders to enhance marketing performance, acquire new customers, enter new markets, sustain customer loyalty and improve marketing ROI. 

Client Perspectives next prev

  • Declare are professional business consultants with a great track record of transformational success from their time in the IT industry. If you are looking for fresh ideas to re-energise your business, getting the most from your staff, with clear focus and goals, Declare will help you achieve this.

    Worldwide Partner Director
    Top 40 Fortune 500 Software Company

  • Declare's deep understanding of how to design and implement an integrated marketing campaign strategy into the overall sales process produced outstanding results for my teams across EMEA significantly increasing both pipeline and market awareness.

    Vice President EMEA
    Leading CRM Vendor

  • Professional, creative and pragmatic, Declare consistently provide incredibly insightful, practical solutions and always keep business goals in clear focus. Their unique ability to break down complex concepts enabled the entire team to benefit from their structured approach and expert knowledge.

    Head of Digital Customer Acquisition
    FTSE 100 Business Services Company

  • The sales enablement programme Declare devised and delivered is one of the best this company has seen - not an easy task for such a diverse, multi-national company.

    EMEA Product Marketing Director
    Fortune 500 Company

  • I led a team working with Declare to launch a new, cloud-based service in Europe. I was thoroughly impressed by both the depth of strategic contribution and precise execution.

    Global Portfolio Director
    Fortune 500 Company

  • To support a major worldwide product launch, I needed to build a sales enablement program for around 400 sales and technical people in the UK. Declare developed a program that was well received by both the leadership team and the staff. Due to its success, Declare went on to deliver the program across EMEA covering more than 1,000 sales people in 46 countries.

    Head of Sales Excellence
    Global Software Company

  • I worked with Declare on a global marketing transformation project spanning multiple lines of business across 20+ countries for a Fortune 500 technology company. Declare's intimate knowledge of software marketing in Europe was especially helpful in designing the new, multi-line marketing organisation.

    Head of Engagement
    Global Consulting Firm

Our Work


Intel & Microsoft in EduTech

Education Technology Partner Forum


As part of working in the education technology market with Microsoft and Intel to help develop new value propositions and develop a wider education reseller channel, we’ve been working with leading OEMs to deliver the first Education Partners Forum.



Watch the video to see how we brought

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Positioning & Messaging


Businesses are rightly placing increased emphasis on positioning, messaging and propositions in today’s ‘always on’ world of communication. Marketing, sales and product teams are presented with a plethora of communications vehicles, systems, practices and processes as a means to identify, acquire, engage and retain their customers’ attention and their

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Go to Market Strategy & Planning


Why is it that a company’s products or services fail to achieve the market uptake expected of them? Is it down to a lack of investment in marketing? Maybe the sales teams aren’t clear on who they should be targeting? Or is it as fundamental as there’s

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