Working with a “start-up” business unit within a large FTSE 50 organisation in the UK, we developed a series of executive engagement Roundtables to help build market awareness and generate interest and demand in it’s data products and solutions.
Now in it’s second year we have run 8 Roundtables targeting senior marketing and data professionals in large B2C organisations. We also developed a very specific Roundtable focused on the needs of our clients’s channel partners in the run-up to GDPR – Marketing Agencies, CRM and Data Analytics businesses and Data providers.
We focused the Roundtable content around the findings of a regular research survey that we conducted on behalf of our client together with a leading data industry media organisation. The content delivery focused on being highly interactive with the audience – an approach attendees found highly refreshing as well as informative.
The Roundtable program started with an initial highly targeted audience of 12 delegates and has now grown with 55 qualified attendees attending the last session.
Executive engagement requires meticulous attention to detail, outstanding content and full investment to be successful. With these three things in mind and executed well, in our experience, the ROI for our clients is greater than any other form of B2B marketing approach in today’s crowded, noisy and time-poor market environment.
If you’d like to find out more detail about our Executive Engagement programs, please just contact us here and we’d more than happy to share our approach and ideas.