sales and marketing alignment

Sales and Marketing Alignment

ALL POWER TO THE CUSTOMER! Cloud computing, mobile applications, social media and big data are driving a fundamental shift in the relationships between suppliers and customers. Coupled with the growing impact of consumerisation, it comes as no surprise that businesses are transforming their sales and marketing functions with a razor focus on customers. Prospects and …

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Positioning & Messaging

IS ANYONE LISTENING? Businesses are rightly placing increased emphasis on positioning, messaging and propositions in today’s ‘always on’ world of communication. Marketing, sales and product teams are presented with a plethora of communications vehicles, systems, practices and processes as a means to identify, acquire, engage and retain their customers’ attention and their business. Determining the …

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