International Sales Enablement – Video Case Study – Making it Real
So, you've got all your social sales enablement platforms in place. You've got great content to inspire your customers. And, you've got great content to support your sales team.
read moreSales Enablement Content Model – Graphic
Taken from our post Strategic Value of Sales Enablement, this graphic hopefully simplifies the process of building out a sales enablement programme.
read moreWhat’s Important to Buyers & How it Continues to Affect Sales & Marketing?
While I have been talking with companies and clients over the last few months I have found that many organisations of all sizes seem to have been struggling to fully get to grip with the real meaning of the plethora of messages around social marketing, SEO, SEM, PPC, social media monitoring, email marketing strategies, blogging, landing pages, web analytics and so on. In fact, how marketing is being compelled to radically evolve to meet the needs today’s buyers. In an ever-increasingly complex world, buyers are using technology to...
read moreMarketing and Sales Enablement in Action – Video Release
In our last post, Strategic Value of Sales Enablement, we mentioned that we’d be talking about some of the ways the Sales Enablement Content and Communications Model could be creatively implemented to create motivation and momentum. We believe it is important to ensure a fully integrated approach which makes the best use of appropriate communications channels – both on and offline – with the key factor always being content. It is becoming increasingly clear for all aspects Marketing, delivering content in the right way, at...
read moreStrategic Value of Sales Enablement
SiriusDecisions points out in a recent blog post that sales enablement is moving from an ancillary set of activities within marketing to a more strategic nature . We would go further and say that a well thought through and implemented sales enablement strategy, for both the short and long term, provides the missing link to achieving increased customer satisfaction, market differentiation, and increased revenue. And, when viewed in the longer term, provides a mechanism to also achieve increased employee satisfaction, progression, development...
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