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B2B Executive Engagement – Marketing, Data & GDPR Roundtable

EXECUTIVE ENGAGEMENT Working with a “start-up” business unit within a large FTSE 50 organisation in the UK, we developed a series of executive engagement Roundtables to help build market awareness and generate interest and demand in it’s data products and solutions. Now in it’s second year we have run 8 Roundtables targeting senior marketing and data professionals in large B2C …Read More

Go to Market Planning

PLAN, DO, REVIEW – Go To Market Plan & Strategy Why is it that a company’s products or services fail to achieve the market uptake expected of them? Is it down to a lack of investment in marketing? Maybe the sales teams aren’t clear on who they should be targeting? Or is it as fundamental as there’s simply no clear …Read More

Sales and Marketing Alignment

ALL POWER TO THE CUSTOMER! Cloud computing, mobile applications, social media and big data are driving a fundamental shift in the relationships between suppliers and customers. Coupled with the growing impact of consumerisation, it comes as no surprise that businesses are transforming their sales and marketing functions with a razor focus on customers. Prospects and customers are communicating, interacting and …Read More

Intel & Microsoft in EduTech

ENABLING EDUTECH CHANNELS As part of working in the education technology market with Microsoft and Intel to help develop new value propositions and develop a wider education reseller channel, we’ve been working with leading OEMs to deliver the first Education Partners Forum. Watch the video to see how we brought together Intel & Microsoft supported by Acer, Dell, Fujitsu, HP, …Read More

Positioning & Messaging

IS ANYONE LISTENING? Businesses are rightly placing increased emphasis on positioning, messaging and propositions in today’s ‘always on’ world of communication. Marketing, sales and product teams are presented with a plethora of communications vehicles, systems, practices and processes as a means to identify, acquire, engage and retain their customers’ attention and their business. Determining the best communications approach requires a …Read More