Product Strategy

Over a period of years, a software and services company had acquired a number of products through a series of acquisitions across Europe.  The company needed to conduct a full product portfolio analysis and rationalisation exercise. With such a broad range of offerings, sales teams were engaging across multiple contact points within the same customers. …

Product Portfolio Analysis & Rationalisation Read More »

The newly formed business unit of an established global information services provider was keen to accelerate its ability to place its new offerings and capabilities in market.  The company had recently acquired new products, which complemented their existing offerings but wanted to understand the opportunities available to maximise the value of their new solutions and …

Market Opportunity Assessment & New Value Propositions Read More »