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Product Strategy
Declare applies strategy consulting disciplines, knowledge of technology and commercial acumen to strategic product marketing problems.
Product roadmaps, customer needs, business value delivered, competitive points of differentiation, pricing structures and models, profit potential, channels to market, value propositions, and alignment to corporate strategy are all aspects for consideration when we develop product and go-to-market strategies with our clients.
We are particularly renowned for working with Business Unit and Portfolio leaders to drive increased revenue from their product lines.
Recent Engagements
- Development of cloud transition strategy and delivery model for $100m business unit
- Market shaping and pre-launch product positioning strategies
- Value proposition development, refinement, and forecasting for multiple products
- Cross-portfolio, new solution development, positioning and propositions
- Go-to-market strategy, planning and readiness for enterprise software vendor
- Portfolio review and analysis including EOL strategies
- New market assessment, analysis, validation and entry strategy
- New product launch strategy, planning and implementation
We are proud to include the world’s leading technology vendors in our client portfolio. Feel free to contact us to discuss our work in more detail or to determine how we may be of help to you and your company.